Sample results for
ACME Manufacturing
acmemanufacturing.com
Commodity score
67
Commodity
Industry avg
64
Sample score
67
Your homepage uses 8 commodity phrases that make you sound identical to competitors. This pushes buyers toward price comparison instead of value recognition.
What this is costing them
$180,000
in lost deals annually (estimated)
How I calculated this
$50,000
avg deal value (industry typical)
×20
deals per year ($2-10M company)
×18%
loss rate at score 67
Based on analysis of messaging impact at $2M-$10M manufacturers. Your actual numbers may vary.
5 things to fix
These are the specific recommendations generated for this sample company.
Found on their site
Location: Headline
Why it hurts them
Every competitor claims "quality and service." Without specifics, it means nothing. Buyers have heard this exact phrase 1000 times.
Three ways to fix it
Zero defects in 47,000 units shipped last year. That's what quality looks like.
quantify itOur 6-step inspection process catches what others miss. Here's exactly how it works.
show the processWe guarantee ±0.001" tolerance or we remake it free. No questions.
make a guaranteeNumbers, processes, and guarantees are believable. Vague claims are ignored.
Found on their site
Location: Subheadline
Why it hurts them
"Trusted partner" appears on 70%+ of B2B websites. It signals nothing and wastes precious headline real estate.
Three ways to fix it
Caterpillar has reordered from us 47 times since 2008. Here's what they say.
tell their storyWe've never missed a deadline in 15 years. Check our on-time delivery tracker.
publish the metricsWhen your line stops, we answer in 4 hours. Guaranteed response time.
stake something on itDemonstrated partnership through specifics beats claimed partnership every time.
Found on their site
Location: Hero section
Why it hurts them
"Innovative solutions" has lost all meaning through overuse. Every company claims innovation without proving it.
Three ways to fix it
Our patented coating process extends part life by 3x. We're the only ones who do this.
name the innovationWe built a custom fixture system that cut setup time from 4 hours to 20 minutes.
describe the experienceThe only precision machining shop in the Midwest with in-house anodizing.
claim the nicheSpecific innovations are memorable. Generic innovation claims are invisible.
Found on their site
Location: About section
Why it hurts them
Who doesn't have a "dedicated team"? This phrase adds zero information and sounds like every corporate brochure ever written.
Three ways to fix it
Average tenure: 12 years. Our machinists don't leave because the work matters.
prove retentionMeet Jake. He's been running our 5-axis CNC for 18 years. Here's his story.
tell their story6 of our 8 machinists are certified to aerospace standards. Here's what that means for your parts.
add numbersReal people with real tenure and real credentials beat generic "team" language.
Found on their site
Location: Services section
Why it hurts them
"Comprehensive" and "range of services" are filler words. They say nothing about what makes you different or better.
Three ways to fix it
CNC machining, assembly, anodizing, and shipping — all under one roof, in one week.
say what you doFrom raw aluminum to packaged product in 5 days. No handoffs. No delays.
describe the experienceThe only shop in Ohio that does precision machining AND certified medical assembly.
find your onlySpecificity creates interest. "Comprehensive" is the absence of a message.
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